How Often Should an Internet Marketing Agency Conduct an SEO and Analytical Site Audit?

There are lots of times an internet marketing agency should consider an SEO and technical or analytical site audit for their clients. Firstly, when a new client comes in, an SEO audit is a must to understand the strategic objectives of website design and development before proceeding further. Another time an SEO audit can prove handy is when websites perform poorly. This could be anywhere from a quarterly to a six-monthly check-up, but it needs to be done. That said, let’s delve deeper into how an internet marketing firm can conduct an effective SEO audit.

#1 Check Your Site Has No Duplicate Content or Versions

Check that there is no duplication of content. Internet marketers need to ensure only one version of your site can be browsed. Other versions of the site should be 301 redirects to the canonical version.

#2 Initiate a Website Crawl

Another crucial step for an SEO audit is to run a website crawl in the background, because an SEO crawler will approach and analyse the site the same way as a Googlebot and provide useful information on the structure and SEO set-up. Site audits should also check external links.

#3 Check Google For Indexation Issues

No indexing by Google means no ranking! So, to check if Google is indexing your site, you need to go to the Google search console, access the index status and check how many pages your site has been indexed for. Another effective way is to use a search operator. If you don’t see any results for search, then there can be issues. No pages on your site are indexed, which means zero organic traffic. Redirects to wrong pages, broken links or even no-index links can be the problem.

#4: Ranking for Your Brand Name

Another crucial step an internet marketing agency must take for an SEO audit of a business site is checking if the site ranks for the brand name. Unless the site is very new or the brand name is generic, the site should be the first organic result. If you don’t rank in the first position, but further down the results, chances are Google thinks another site is the better option for your branded term.

Brand building and link building is the key to solve this problem. Work on strong, branded links, running PR campaigns, building citations on business directories, ensuring sites have Google business listings. Search intent drives the result. If indexation problems are ruled out, the next step could be searching for manual penalties or heavy algorithmic penalties in the Google Search Console.

#5 Page Analysis

Your page should have a well-designed clickable title tag. There should be a custom meta description optimised for maximising click-throughs. There should be only one H1 tag well optimised and sub-headers should be correctly used. Metadata must be optimised.

#6 Site Navigation

Another important angle to an SEO audit is a site navigation assessment. Your site architecture should be robust and easily navigable. Otherwise, there is a serious problem in how human users, as well as search engines, perceive your site.

#7 Link & Content Analysis

Last, but never the least is the link and content analysis. The quality of internal and backlinks, the use of correct anchor text for internal links, content analysis to prevent the use of thin or erroneous content – these are some other points an SEO audit must cover. So, these are the steps an internet marketing agency must take to ensure your site is up to the mark and SEO-friendly.

Why You Need an Internet Marketing Agency to Conduct a Proper SEO and Analytical Site Audit

An
SEO audit is crucial for evaluating how optimised a website is for search
engines. SEO or search engine optimisation requires careful evaluation. An
internet marketing agency comprises SEO auditors with checklists that provide
the structure of the audit.

An
effective SEO audit reviews…

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How Should You Start Building Your Own Internet Marketing Agency? And Why Bother?

Forbes claims that the digital marketing expenditure in US will surpass the $120 Billion figure by 2021. This amazing statistic is however not  the only reason why you need to rush your internet marketing agency pursuit. There has been a sea change in the way businesses look at digital marketing. It gets them outreach, market share, branding, profits and sustainability. All these and more at their own budgets and timelines, with amazing analytics. Vetted by both by evidence and projections, now is the time to adopt the online marketing mission.

• What Are You Missing Out?

The mammoth phase in which online businesses are springing up has increased the market for web agencies. As specialists, you can get together a dynamic and creative team and can partner with the growth mission of your clients. Demand for creative potential is in and many businesses are tired of the do-it-yourself approach and the resultant poor website rankings. They do have the time and bandwidth to fill their web pages with fresh and catchy content. Marketing automation has opened up a window of opportunities in web marketing. By not becoming an ace web marketing specialist, you are missing to capitalize on these positive trends.

• Get A Killer Website In Place

Your website is your online identity. It is both a marketing and a communications tool. If you are an upcoming web agency, then you have more reasons to keep the website cool, inspiring and highly functional. It must create confidence in clients that they have ended in the right place. A specific example is that of the award winning web agency based in Madrid, London and Dubai, namely, Appetite Creative Solutions. Visitors are welcomed with a splash of mild colours, slow moving graphics and a bold tagline ” We are Your Programmatic Data Driven Digital Intelligence”. Another strategy is to support verbal claims with numbers – right down to the incremental rate of conversions post engagement with the agency.

• Custom Design Is In

SEO Algorithms necessitate firms to be innovative and there is a visible shift from template based designs to the built-from-scratch designs. All the groundwork and energies spent on your dream internet marketing agency are now justified with big orders for custom web design. Businesses prefer to work with people who take charge of all the creative work on a dedicated basis. Personalized marketing content is trending with websites using hi-tech ways to identify visitor demographics and provide relevant content.

• Networking Pays Back On Time

Clients come to you for brand positioning. Something that the in-house team with its limited networking capabilities cannot achieve. If you have a strong network with key stakeholders in online media like bloggers, affiliates, recruiters and ad agencies, put these relationships to the best use, by beginning your internet marketing agency today. Businesses nowadays are not looking for website developers or PR agencies on a stand-alone basis. They look for the right technical and strategy partners who can be part of their branding journey.

Keep your digital marketing toolkit, ready for action. Speak to clients with confidence and authority and get them to believe that engaging your services can create value for them. Ask the right questions to the clients and ensure that the project takes off for the right reasons.

 

How to Go About Building Your Own Internet Marketing Agency.

Building
your own internet marketing agency has become easier, with the evolution of the
digital landscape. New technologies and marketing automation have jointly
contributed to a level playing field for online marketing startups and
enterprises alike. Skilled founders along with their teams…

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Can an Internet Marketing Agency Help Budding Photographers Start a Business?

When it comes to giving your passion for photography a competitive edge, it takes more than creative skills and a hi-tech camera to grab the eye. As Instagram and Snapchat become the mainstay for photographers looking to expand their business or start one, an internet marketing agency with the right eye for detail and digital know-how can definitely help you. From launching a website to starting a blog for the photography business, every step including social media and email marketing, networking and attracting clients is hard work. So, make it easy by partnering a digital marketing firm that can help you in the following ways:

• Build an Impressive Online Presence

For any amateur photographer looking to start a business, the first and most important step is to invest in a website. Your website is a digital storefront, virtual calling card, online interactive brochure and catalogue, 24/7 marketing tool and visual portfolio. Your internet marketing agency can help every step of the way from choosing the right URL to SEO-friendly strategies for building an impressive website.

SEO-optimised blogs are another crucial ingredient in the recipe for success. Your budding photography business needs to invest in fresh, consistent content using a photography blog. Build a large following, write creative thoughts about photography news and attract fans all over the world, with search engine optimisation for your website and your blog. Skilled internet marketing firms carry out focus keyword analysis, competitor research and work on generating quality backlinks for your content and site, to grow your business.

• Grow Your Social Media Network

Apart from blogs and websites delivering unique and engaging content, another essential element of internet marketing success lies in setting up a vibrant social media presence. This is because photographers can find a rich treasure trove of clients, ranging across Instagram, Snapchat, Facebook and Pinterest.

Building a powerful social media presence involves researching where the target audience spends most of the time before investing in campaigns. Once it is clear which platforms are preferred by customers, devoting time to updating profiles with new pictures from shoots and updates about your thriving business need to be put together in attractive social media posts. Here again, an internet marketing firm can help you to build an enviable social media following.

• Expand Email Marketing Strategies

Email marketing remains one of the best ways to start and manage your photography business successfully. The beauty of emails is that they allow photographers to connect as well as nurture relationships with clients. If clients are seeking updates, samples from photo shoots or even your website’s newsletter, with a thriving email list, you can target a selection of interested and engaged potential clients more likely to convert in response to offers.

• Generating Word-of-Mouth Publicity

One of the most effective ways to grow your amateur photography business is through brand advocacy and referrals. Word of mouth remains a powerful way to market the photography business. An internet marketing agency knows how to market your portfolio and build a buzz around your photography services. While running your own photography business, networking in the local space is crucial for clicking with customers and snapping up market share.

How Can An Internet Marketing Agency Help Budding Photographers?

Commercial photography marketing is not rocket science. With the right technology marketing partner, lack of experience in the domain can be easily overcome. To make an impression as an emerging photographer you need to tap the local audience by sending relevant clicks to event managers,…

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Can You Tell a Good Internet Marketing Agency From a Poor One?

Creating quality marketing campaigns for the company is something a reputed internet marketing agency excels at. Top marketing firms can be distinguished from their weaker competitors through consistent performance and positive results. The top agency educates prospect audiences and keeps them engaged in services and products across the customer life-cycle.

Digital agencies focus on goal achievement, traffic and lead generation and customer acquisition. The only difference is that the top performing agencies offer higher returns on investment for every dollar of your ad spend. Digital marketing requires domain expertise, time and resources whether your brand seeks to implement a social media or online marketing campaign. Here’s what distinguishes the premier agencies from the rest of the lot:

• Delivering Desired Service

It is important to choose an agency that delivers required services. If the requirement is to get more visitors, a firm with expertise in generating traffic, building a solid sales pipeline and sourcing qualified leads can help. A premier internet marketing agency has the capabilities to meet marketing goals.

• Clear & Simple Process

Quality internet marketing companies are able to lay out and explain the digital marketing methodologies, principles, philosophies and campaigns. They offer transparency and have systems and processes in place to deliver the desired results. As such, a leading digital marketing agency has a demonstrated track record and proven capability to yield desired results. Marketing agencies should also be able to track campaigns and make regular reports. Progress towards the goal should be measured at each and every stage. A reputed marketing agency has the capability to check and take corrective action whenever required.

• Cost-Efficiency and Value-For-Money Services

A stellar digital marketing agency is also cost-effective. It works on a budget and delivers quality solutions at affordable rates. Hiring a quality online marketing agency is a value-for-money proposition. The best digital marketing agency should be able to offer solutions that don’t compromise on quality or affordability.

• Knowledgeable, Skilled Team

A top internet marketing agency also hires skilled, knowledgeable professionals who know the value of working in a productive and collaborative partnership with clients and have the skills and knowledge to deliver services across SEO and content marketing. A great digital marketing agency also has strategic teams that know how to evaluate client campaigns and use in-depth analytics software.

• Holistic Strategy

Top digital marketing companies have a plethora of marketing strategies for creating and putting together a holistic approach. A top digital marketing firm excels not just at PPC or SEO, but all aspects of marketing communication, strategies and online promotion.

Leaders in the field, top digital marketing firms also make it a point to stay ahead of marketing trends and technologies and shape the campaigns of their clients, keeping every aspect and angle in mind. Skilled digital marketers excel at marketing communication and automation technologies guaranteed to ensure a powerful web presence online. So, telling a good internet marketing firm from a bad one is all about checking the performance, market share and focusing on the thought leaders and trendsetters in the marketing industry. When it comes to meeting your online marketing needs, trust a reputed digital agency and give your business the chance to grow.

How to Tell a Good Internet Marketing Company From a Bad One!

In this day of extreme digitalization, business strategies have undergone a sea change. Gone are the traditional in-house marketing campaigns and physical outdoor marketing tools like hoardings, billboards and pamphlets. Everyone uses a Smartphone and access almost all functionalities through…

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How Can an Internet Marketing Agency Access the Growing Pet Supply Market in the US?

With millions of pets in households on the rise, according to the Pet Food Manufacturers Association, the US pet supply market is simply booming. An internet marketing agency needs to be able to understand ecommerce trends to succeed in the pet food and supplies retail industry. So, how do marketing specialists online boost access to the growing pet supply market in the US?

• Get Clarity About Your Customer

It is important to get a clear understanding of your customer. What do they look like, what do they do and what are problems they seek to solve when looking for products one is selling? Once the lead builds, one can work on keyword analysis. Keywords for the pet supply industry fall into different categories like general, simple terms, consideration terms, and buying search terms. As buying intent rises, the number of searches decrease. Therefore, you have to mix all the different types of keywords.

Metadata is an important factor in internet marketing for pet supply companies, too. This can play a major role in this process of accessing a growing pet supply market.

• Understanding the Competitive Landscape

It is important to find the right keywords but it is equally important to study what competitors do, in order to succeed. Paid ads and text based or shopping ads can also boost your search engine rankings. One of the most important factors in the internet marketing agency and its capabilities to build a powerful brand is monitoring and tracking, rather than copying competitors. Link building, high authority backlinks, or relevant content are only part of the SEO picture.

• The Value of Google Shopping

It all comes down to simple maths. Your Google Shopping campaign needs to focus on how many clicks your budget can buy, how many people who click on your ads will buy from you, how much they will spend and whether it is all worth it. Once new customers are acquired, digital marketing channels like email marketing, social media plus retargeting can encourage individuals to make a purchase again. Think of ways to reduce cost per click, improve the conversion rate and drive the average order value through continuous improvements through Google AdWords quality scores.

• Using Social Advertising

Email marketing can also be used as part of an effective social advertising campaign. Paid adverts appearing on Facebook or Instagram can send individuals to buy from the site. Facebook ads come with the ability to upload customer emails to match those that have Facebook profiles to create customer audiences. An internet marketing agency can help individuals to advertise through Instagram or Facebook.

Targeting previous customers and advertising to lookalike audiences are likely to share the same interests and reach a brand new audience with different messages. For further increasing online sales, reach pet owners on Facebook. The more granular the targeting and more relevant an ad creative is for the audience, the more effective it is for converting potential customers to a sale. More paid social campaigns can generate higher revenue for the pet food business.

Conclusion

Thus, whether it is through paid or organic internet marketing tactics, agencies can work to access the growing pet supply market in the US effectively. Internet marketing is all about building a powerful web presence and for this, organic SEO is equally important, whether it is through optimised and attractive as well as functional websites or traffic, lead and revenue generation or well placed content.

 

How Does an Internet Marketing Agency Access the Growing Pet Supply Market in the US?

The pet industry in the US reached $86 billion in 2017. It continues to be on a strong upward growth trajectory. This is as per the Packaged Facts US Pet Market Outlook for 2018. While sales of pet products, supplies and services rose by nearly 5 percent since last year, threats of disruptions…

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